Step 1. Around early August start promoting the philosophy that gift giving is "so 2009".
Step 2. See who you can convince to not exchange gifts with this year.
Step 3. Once in the mall, head to the food court for a milkshake or snack every half hour to "recollect your thoughts" amongst all the Christmas chaos.
Step 4. Scoff at all the money-hungry celebs that are flogging a just-in-time-for-Christmas perfume, bad cover album or re-mastered high definition disc you already bought the first time it was released.
Step 5. Resolve that if the gift someone wants can't be found at Big W, it can't be found.
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